Calgary Web Design Services

Your brand is more than a logo design. It is a culmination of every experience had with your company or organisation. It is every interaction between employees, customers, suppliers and prospective leads. Your visual brand’s development must reflect and embody your brand’s purpose, messaging, actions and impact as consistently as possible.

A start-up company or an established business requires a core branding review prior to starting any web design and development.

By doing a branding review, the BlindDrop team can complete some much needed initial research. With this, we can create a proper brand strategy before any design or coding begins.

We offer full branding and graphic design services to complement and strengthen our clients’ branding goals.

A full service digital marketing strategy is the best foundation on which to build your website. Our team of SEO (Search Engine Optimisation) experts will review and research your brand’s current position compared to your competition. We then develop a strategy based on proven keywords and search terms used by your customers.

BlindDrop uses powerful third party web marketing software and apps. This software accrues the data needed to create marketing solutions for any niche.

This data requires proper analysis and review by a team of professionals. They have the technical expertise to understand this raw data and turn it into workable marketing solutions.

A proficient web development agency presents its client with a concise and easy to understand strategy. This strategy is backed by highly detailed and structured data.

Therefore, the web design client will be kept well informed. They can see how the complexities of the web development services are working toward their brand’s top goals.

Managed hosting goes above and beyond regular Web hosting. It accounts for core updates to the WordPress software and provides a much higher level of support and security. 

Managed hosting provides peace of mind, knowing your website software will be up-to-date and as secure as possible. Our managed hosting service takes care of core updates, daily site security, provides daily backups of site and database.

Our managed WordPress hosting is ideal for professional brands, high quality websites, custom website design and development and e-commerce solutions.

Top notch web design and digital marketing require the best hosting environment possible. A hosting platform delivering fast page speed, highest security, proactive updates and daily backups.

These features again bring peace of mind to the Web client, while also delivering the best user experience for their customers. Secure, fast and dependable web hosting is a direct SEO factor. It significantly affects how well a website ranks in search results.

Learn more about our Calgary Managed WordPress Hosting services.

By this stage, your brand is properly defined and you have a well researched web strategy in place.

Your professional web design company is now ready to develop a leading edge website. This website will be customized around your brand’s unique needs and vision.

Web development, by definition, goes deeper into interface design, functionality, customisation and coding than a standard Web design. A custom web developer can sculpt a custom solution that goes far beyond what a standard WordPress website can deliver. However, it is important to note that, in our experience, custom website development is best when used only as necessary. In this way, we can minimize future coding issues and website maintenance cost.

An extensive custom development project needs to be tempered with consideration for future upkeep, budgeting and security concerns. Every WordPress web design BlindDrop produces is uniquely customized in design and functionality. Each solution is best suited to the client’s unique needs and niche, while upholding the core features of the Website software.

As a web development company, our WordPress experts have the knowledge and skills to create a well-balanced, customized web solution. We bring the same passion, experience and knowledge to every client, regardless of the project size or niche.

A custom website, when built properly, will emphasise intuitive navigation, strong calls to action and clean and clear content flow. It will also not only be a “mobile friendly” responsive web design, but be mobile optimised. This approach primarily focuses on the mobile experience, while also adapting to desktop and laptop devices.

SEO Services are key to any digital marketing strategy. Your website is your marketing hub and it needs to be easily found in search engines by your intended audience. Building your website to rank well just by how it has been built, is what we call On-Page SEO. This includes all we have covered so far, including branding, messaging, web strategy and building a customized website.

The WordPress platform allows us the best of both worlds. It is extremely user friendly as a content management system, while also being extremely flexible and adaptable in functionality and design. It is also the most popular website builder platform in the world.

With On-Page SEO in place, you have a fully optimised website ready to rank in the search engines. After the website launch, we are able to track the website’s rankings and visibility in Google.ca and start the Off-Page SEO Campaigns to establish the best foundation for your Web presence.

Off-Page SEO is a time consuming and detailed process. It is also a long term strategy, although when done correctly, we do achieve some quick wins. A top Calgary web design company will employ White Hat SEO techniques.

These techniques naturally improve the organic rankings of search engines. They also maintain the quality of the brand, its messaging and vision through all of its SEO activities.

Off-Page SEO extends into such areas as social media signals, content marketing, video and audio marketing and blogging. It also include news releases and third party citations on high profile review sites.

Custom website services will best built on unique, high quality media. This can include custom photography shoots for products, locations and team photos. But they can also include video production, 360 VR Tours, infographics and 3D illustrations.

High quality multimedia development can take the visual impression of a business to the next level. At BlindDrop, we work closely with each client to create quality media that captures attention and delivers value to their audience.

Email marketing has long been a powerful and effective method. It is a means for businesses and organisations to reach their existing audience beyond their website.

Today’s Web design and marketing solutions for business websites often include an email list sign up. This form allows new visitors can subscribe at any time.

This can also be extended to any landing pages or promotions that are done separately from the standard website experience.

WordPress can be customized to connect your website to a new or existing email list on a third party service. This includes email marketing services such as MailChimp, AWeber, ConstantContact and MailerLite. This can also be integrated with e-commerce cart solutions and contact forms.

Content marketing is a general term for creating and sharing content online. It builds interest around a brand’s certain topics, products and services. This content may be in the form of blog posts, videos, social media posts, infographics, audio or PDF files.

This is done through the brand’s website and its top tier channels that include social media and authority websites. BlindDrop’s Web design and SEO services fulfill our clients’ content marketing strategy on a weekly, monthly or quarterly schedule. Again, we are able to meet each client in the middle, providing consultation and services as needed.

Video marketing is one of the best ways to market your brand and website online. A video instantly captures the viewer’s attention. It also delivers a brand’s message and information about products and services beyond that of a blog or social media post.

Video continues to grow in popularity. It offers a wide range of uses and formats for businesses and brands to share information, news and entertain their followers.

As with all custom web design elements, professional video production is a necessary tool for any brand online. As such, a website development services company will include considerations for video assets in their marketing strategy and SEO services.

Reputation Management is becoming more important for online brands, especially with the advent of customer review sites. Tracking brand mentions, social media signals and customer feedback is an essential part of a company’s PR and customer service.

Our efforts to build trust and authority with each online brand experience starts with a top quality website. A well built website establishes authority and trust very quickly and it provides the communication channels for customer inquiries and feedback.

Being aware and proactive of your brand’s reputation management landscape is essential to your brand’s success online. It is also an opportunity to leverage your positive customer feedback by placing reviews on your website. In this way, your brand lets its customers’ experiences promote its services and products.